Sunday, 7 December 2008

Woolen V-necked cricket jumper replaced by Adidas Clima-Cool

Post number 25
We've just seen the back of kitchen fitters who had the rule of the house for the past 2 weeks. Drill noise, intermittant interruption of various supplies, computer down time and all the rest. Its nice to have our working environment back. Nice kitchen too.

The following is an email to be sent to the world's cricket bodies soon. We thought you might like to have a read first:

We have been working on finding independent solutions for dry cleaning for more than 2 decades. Blog tells the story to date and is ongoing. We’ve been using various means and vehicles to publicise our innovations. Innovations are equally encouraging for the cleaning of man - made fabrics as well as natural fabrics.

Wool was named as the fibre of the gods in 2007 by the International Wool Textile Organisation ( in their IWT07 Congress in Edinburgh Scotland. The Congress was sponsored by the Scottish Enterprise, H. Dawson, Lochcarron of Scotland, AWTA Limited (Australian Wool), G. Modiano Limited, Johnstons (since 1797), Messe Frankfurt, Standard Wool UK, British Wool, Haworth Scouring Company and others.

The United Nations General Assembly and its Food & Agricultural Organisation (FAO, Rome) named 2009 as the International Year of Natural Fibres.

Encouraged by these developments and the fact that the current global economic downturn hit every one simultaneously (more on this a little later and below), our self dependent research identified wool as a key front to concentrate on for many a reason. The blog barely laid the foundation for our targeting wool jumpers when it was recently reported to us by a well wisher that we’ve been beaten to it by a global giant for commercial reasons.

Woollen V-necked cricket jumpers replaced by Adidas Clima-Cool. From Times online of 18 April 2008, by Patrick Kidd:

Mr Hugh Morris the managing director of the England & Wales Cricket Board said “England will be cooler, drier and more comfortable than ever before”. Michael Vaughan was delighted to see the end of the last woolly sweater.

The body hugging Clima-Cool of man-made fibre is said to push sweat away from cricketers’ skin. Adidas are the new England kit suppliers.

However, Bob Willis, the former England captain reflected that the old sweater was a very important piece of kit for fast bowlers. “In cold weather, when you’d finished bowling ten overs and were dripping with perspiration it would keep you cool,” he said.

Mr John Woodcock, the venerable former cricket correspondent of The Times and former Editor of Wisden Cricketers’ Almanack said he was sorry to see another tradition go.

Only four of the eighteen counties are wearing woollen jumpers this season and India’s test side have also started wearing man-made fabrics. Mr Kidd reports in where the full article can be accessed.

He also reports that Australia proudly keep their traditions of baggy green caps and remain most wedded to wool. We wonder if they have very good reason to do so. They have very good quality merino wool (Cool Merino touched upon, earlier in the blog).

Mr Phillip Turner of Smart Turnout, a web based supplier reported that demand for cricket jumpers that had the colour trim around the neck and waist of the public schools and military regiments was high.

He reports, cited by Mr Kidd: “Our most popular sweater is the blue-red-blue trim of the Household Division which gets buyers from the US as it is also the colour of the University of Pennsylvania”.

Mr Peter Smith, of Huntsman, the Saville Row tailors was reported to have said “The cricket sweater was a lovely thing and has been for many, many years”. Did Huntsman used to sell these but no longer can because our national icons do not favour them any more?

Now, while the intelligence and ingenuity of Adidas cannot be doubted for a second about serving the best interests of the cricketing world, it may be a fortunate coincidence that the global brand will happen to experience the downfall of the remnants of wool, sheep farming and related industries such as those reported earlier in our blog Among them the wool textiles, yarn makers, knitters, weavers, the whole of Saville Row, and parts of the natural fabrics producing fashion and garment industries in the UK and where you are.

In time, the Adidas brand will find its way easier (now that they have won over our cricketing icons) into spectators, village cricketers, our public schools, the armed forces, the University of Pennsylvania and one billion Indian consumers. Will the blue-red-blue trim be copied onto the body hugging Clima-Cool?

Now that we mentioned village cricketers, a word about our own town:

Egham (the h is silent) or as Peter Sellers may have put it Eg Ham (listen to his Bal Ham, Gateway to the South, 1958 on UTube) is the most famous place in the world. You can go to America without leaving Eg Ham by visiting the acre of American soil where the American Bar Association’s Magna Carta and JFK Memorials were erected in 1957. Eg Ham can be accessed from Waterloo train station via Twincken Ham (Twickenham) where England is repeatedly beaten by others in Rugby and Felt Ham (Feltham) where a multi-storey building near the station was called the Astronauts House. Some one noticed the embarrassment, painted over the sign and made it in to an hotel (Giles).

Eg Ham is so rich that Proctor & Gamble, Ferrari, and Blackberry have set up their national headquarters here. Localities like Staines across the river, Wentworth (the world famous golf club), Englefield Green, Ascot and Virginia Water have all become famous owing to their proximity to Eg Ham.

The French have got the wind of how rich Eg Ham is. Their farmers come over on some Sundays, sell their produce to us and literally Hoover our Eg Ham £s in preference to their own Euros. Feeling inferior and having nothing to take to France and sell, we asked a French farmer if they’ve heard of Eg Ham Ewe Blue cheese in France. He said he hadn’t. We informed him that the reason they haven’t heard of it yet is because we haven’t started making it yet, but watch out. See Berkswell cheese below.

As to whether our cricketers ( will soon wear the body hugging man-made Clima-Cool or retain the cable-knit sweater depend on how the club feel about issues. The following factors, not necessarily written in the given order will shed light and help organisations such as the IWTO, The United Nations and indeed Adidas:

• In our view, the simultaneous outfall of the economic downturn, the credit crunch, banking and insurance crisis, retail trade, import and export trade, the near collapse of manufacturing and building industries on the developed and the developing world alike has rendered the future very unpredictable and unknown, quantitatively and qualitatively

• Conventional principles of supply and demand no longer make sense

• Logistics, strategies, planning and execution of older parameters of yesterday have become irrelevant for achieving even a short term recovery. Who are you going to sell houses, cars and Claima-Cool to if consumers already economise to buy food? TESCO, a global supermarket, reported the worst November on the home front for a long time if not since records began

• Banks frozen to a state of inactivity despite UK government rescue plans and investment ahead of most other governments in the hope of rendering UK banks safe to invest in and attract foreign money. Banks cannot lend out to large businesses and industry at rates lower than those they borrow at

• The UK may have been a net exporter of the knowledge economy (financial services, engineering consultancies and the like). The knowledge economy, we feel is founded on older disciplines. The latter is based on experience, but deliverable by IT to save costs in delivery (savings in travel expenses). We feel that since the ‘old money’ economy has failed, the matrix of playing field for the new economy has collapsed. It appears that we’ve got very little to do business with

• To further confuse the issue, we cite a book reviewed recently: ‘ The End of Lawyers’ by Richard Suskind. So much knowledge will be placed on the web that every one can become their own lawyers and solve their own legal problems, save a few complex cases where you will need to employ lawyers and barristers. Now, you would have thought that the lawyers will be the last to go, because they would have legislated for themselves to keep their jobs. According to Mr Suskind, if lawyers go, the in our view so will doctors, engineers, bankers and most others

• In the absence of other rational approaches, why not start with things local and develop rural economies that had become redundant up to now. Sheep farming (as reported earlier, the UK has already lost 30% of these) will produce wool to wear, cheap mutton to consume, more milk (we import one million litres a day), and more cheese.

• UK may be fortunate to benefit from a moderate climate where the grass is green round the year. Still, extra meat and dairy production from this source may take some of the strain from our fresh water resources

• Savings in food miles and hence savings in carbon fuel costs

• Creating employment evenly in rural areas instead of the rural population flogging to towns looking for jobs that are not there

• Even help maintain national security. Don’t allow body huggers to put UK security at risk by rubbishing the culture, tradition and history. This is a bit strong, but so is the plight of the UK

• Lesser stock feed costs (£2.40 per ewe and lamb for non - grass feed according to Promar International reported in an earlier blog post)

• Maintain the grass length in control like its been kept for thousands of years to maintain the prevailing ecology balance of fauna and flora

• One of the 3 major Westminster parliamentary parties favour the development of the rural economy

• The Scottish Education Department has recommended that Scottish children should learn the skills of making Harris Tweed. We couldn’t agree more. Scots like the Afghans, Germans, Bulgarians (just like the place after uncle Bulgaria of the Wombles), Adidas, and Americans don’t even play cricket. Imagine what the English and Welsh kids could learn. The Yorkshire mills and that, perhaps.

We conclude with Berkswell cheese: From The village of Berkswell was named after the Saxon chief, Bercul. He was baptised in the ancient well and the village became known as Beruls Well. Over the last thousand years the name has evolved into Berkswell.

It took a thousand years for Berculs Well to become Berkswell, and a further 30 years or so for Berkswell cheese from ewes milk to gain such repute that it became a luxury cheese. So much so that in the UK you can only buy it in Waitrose. It is exported by Steven Fletcher and wife Tessa (small farmers) to Hong Kong, Japan, and North America. They even export it to France, the cheese masters.

Incidentally, that Eg Ham blue cheese sounds awfully tempting to try. We have met one criteria. It took time for Eg Ham to change to Egham, we will have the visiting French farmers know. What about the rest of you guys and gals of the UK sheep farming communities. You may not better Eg Ham Blue but give it your best shot any way.

Did it take a thousand years for the humble cable knit to earn its place on the bodies of our cricketers? Who knows? But Dicky Bird may add a few more tales.

If it ain’t broke, don’t fix it! You can encourage debate by copying this email to 5 friends and relatives. We are on Facebook too.

Good luck in India, England.

Mohammad Karim Ahmadzai,
Founder of CleanestClean Clothes Care (CCCC) Limited


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