Thursday, 30 October 2008

Perc and the Environment - A Fresh Look in November 2008

Post number 19

We promised to cover this subject. To save repeat writing, we suggest you type in "Mohammad Karim Ahmadzai" and "Greenpeace" in Google search engine to read our very long letter of Saturday 5 July 2008 to Ms Caroline Clinton, PA to Expertise in Toxic Division, Greenpeace International, Holland.

This was a post in blog The world and us have received no replies to date from Greenpeace International, Greenpeace UK (Mr John Sauven, the new Executive Director is still welcome to send in comments to this post), San Fransisco, and Washington DC. We had telephoned the latter offices earlier.

In the letter we claimed that Greenpeace stopped campaigning against Perc in 2001, the year we were thrown out of Greenpeace UK and our 2 year membership came to an abrupt end. We had initially joined in after an agreement was reached with Greenpeace that we will take an active roll in promoting other Greenpeace projects if Greenpeace worked with us to project Perc fairly to the world. Alas, it wasn't meant to be.

Perc is environmentally and otherwise safe for at least the interim period of 2 decades to invest in unless some one claims otherwise. Let us watch this space and the one in Facebook.


Garment Industries of the world, Textiles and Dry Cleaning

Post number 18

As long as dry cleaning services do not fulfil customer expectations and demands, growth and expansion in textiles and garment industries will continue to suffer.

It is good on paper that precious research funds are spent to come up with innovative ideas to wash pashmina, merino, cashmere, alpaca, angora, silk, cotton and linen at home. But in the cash rich time poor industrialised world, customers don’t have time to wash, dry and iron at home. After care can only be provided through dry cleaning. Also, commercial washing of garments in these fibres are impractical and commercially not cost effective, and that is why no one come up with the technology.

The cash poor but time rich world who has the time to hand/machine wash, dry and iron, don’t have the cash to buy western style clothes in the fibres mentioned even if they wanted to.

These are the reasons that demand for garments of fine natural fibres is suppressed and will remain so until such time that a dry cleaning regime fit for purpose is designed and marketed. CCCC is such a system that has re engineered existing dry cleaning practises. Blog http://seachangeindrycleaning sheds light. Become a Facebook friend subsequent to which you will meet our agent who will supply you with a copy of our discussion document (draft of a business plan) for more detailed insight in view of becoming business/technology partners and investors.

Mohammad Karim Ahmadzai,
Founder, CleanestClean Clothes Care (CCCC) Limited

We wrote to fashion forecasters, fashion journalists and critics saying...

Post number 17

We wrote

"...Our new blog set up in August and put on Facebook a week ago has attracted no comments from the world at large. We are probably dealing with new knowledge, some of which we will share with you in order to sell most of it to targeted audiences.

First, you will be interested to note that we learnt from a decade of hands on experience that wool when cleaned in a regime of dry cleaning fit for purpose (which does not exist), will retain its original colours no matter how old and how many times its dry cleaned. This is good news for forecasters and designers in view of givining consumers the choice of more substantive and structured garment, like suits with centre creases down trouser legs once again".

Some London dry cleaners charge £2.50 for putting centre creases in trousers. Is the trend changing already?

"The bad news is that according to one noted London fashion academic who wishes to remain anonymous, lack of reliable after care has created severe bottle necks to the growth of a chain of businesses such as merino, alpaca, pashmina, cashmere, angora, silk, yarn making, dying, weaving, knitting, fashion forecasting/design, tailoring, retail sales and other business that you could name. Furthermore, we believe that even cotton and linen production and usage could experience an extra surge if bottle necks (dry cleaning) were removed.

Our blog approaches dry cleaning and care label issues with a lot of common sense that has been lacking in the dry cleaning press and media reports. Our aim right now is to inform fashion forecasters mainly who predict what we should wear in future. Natural fibres will make a huge come back with our presence in your neighbourhoods sooner or later.

The UN (FAO) has named 2009 as the International Year of Natural Fibres. Let us welcome it together. For our part, we aim to conjoin fashion and dry cleaning as the integral part of one another. After all, unilke conventional dry cleaning of all technologies (Perc, Hydrocarbon, liquid CO2, and GreenEarth), we fully agree with your labelling philosophies of P, P_, and Dry Clean Only. Please read post number 1 of the blog for a list of our approved designers and tailors that is not exhaustive by any means".


"...Judging by lack of response from any one around the world, there seems to be a new topic in blog, worth knowing about.

The UK consumer Magazine Which? published their investigations in dry cleaning in their April issue entitled 'A Dirty Business'. We started the blog in August to reply, but ours is the only one on record. Which? have received no comments from those asked to publish to date, which is somewhat unusual.

As there is so little written on dry cleaning any where, we thought the subject matter may be of interest to you. We are not expecting a reply, unless you would like to share your experiences with us".


Dissociation from websites

Post number 16

We hereby dissociate ourselves and our views from these sites who mention our blog "kazinegham" (political part disbanded now)in their BT/Yahoo search engine. We know nothing about their policies and activities and regret having been associated with them without our consent. We respectfully ask them to remove any references to us in future:,

The entry 'Simboli Zodiac Posters - Paul Smith' and 'kazinegham' in have nothing to do with each other. We are bewildered about the connection. We have our own views on Sir Paul's work. Any appreciation of Sir Paul's dedication to British design and style will come directly from us in these proceedings.

Entries in Google search engine are fine.


Tuesday, 28 October 2008

Saville Row under threat?

Post number 15

Saville Row under threat?:

Ref: Saville Row, BBC2 TV (, 23:20 hours GMT, Tuesday 28 October 2008.

Our dry cleaning specific comments: Saville Row is reportedly under threat. The youth of today are not Saville Row customers and don’t wear many suits. In efforts to boost business, the tailors are concentrating on the military personnel and make their uniforms, in the hope of attracting may be 10% of them to become customers and get their future suits made in Saville Row.

There is Gieves and Hawke’s in number 1, who established in 1771, Norton & Sons in 1821, and Richard James, a late comer has set up shop in number 29. All fine tailors with exquisite work and history to match where an apprentice needs to spend 5 years to qualify as a mere apprentice. A military jacket could take 100 man/woman hours to make, which may reflect the premiums charged.

Yet, these fine institutions where even the likes of Mikhail Gorbachev still have their suits made, are under threat from lack of demand and the recent changes in life styles. But are these really the reason for the downturn? We think not and here is why:

From our own view point, Saville Row tailoring is analogous to classics like most old Rolls Royce, or a hand built Morgan. They are collectable classics and will never go out of fashion. To look good, they are lovingly restored, kept clean and shown off. To bring them up to date on emission levels, you could fit a catalytic convertor and stop feeling guilty about spewing masses of CO2 in our air.

The catalytic converter to Saville Row old attire and indeed new is good dry cleaning. Provided they are dry cleaned the way we cleaned for Norton and Sons in the early 90s, the suits will always attract attention as if they were new (pure wool).

Try this test:

We invite you to get yourself a Saville Row pure new wool suit, a hunting jacket, and a Harris Tweed sports jacket made to measure. Overseas visitors can make a point of getting the garments for the purposes of this test. After collecting them, wear them to the full. Subject them to sitting down for hours, crossing legs, folding arms, even doing a spot of break dancing in them. The attire will never look tired, will not crease, and will not loose their fine visual appeal.

We know. We conducted the test and are living to tell the tale. We went a step further. We actually slept in a suit, and attended a meeting the next morning to sell the crease resistance of our work on pure new wool suits. When we referred to our testing the suit so severely, and the suit looking fresher than the participant’s suits, no one believed us; or we wouldn’t be sitting down and telling you about it.

Now then, when the suit is really dirty after a spell of break dancing, take it to your favourite and trusting dry cleaner. When you collect it, the suit will be dead! It will smell, colours will be dull, will crease as soon as you sit down and cross your legs. In short, your suit will look like some of the suits the Saville Row tailors themselves were wearing when the BBC recorded ‘Saville Row’ and last week’s episode ‘Saville Row, Foreign Affairs’.

It’s the dry cleaning that has suppressed the demand. It has made the Rolls Royce and Morgan look like they have been panel beaten and given a paint jobs by some youth trainees learning the skills. Body filling is used instead of replacing dented parts with new factory pieces. There are dents every where and mismatches of colour.

We still suggest that you buy a Saville Row suit or two and try the test to prove to yourselves that the bottle neck to growth in Saville Row and inter dependent businesses is indeed dry cleaning. Fortunately, damage done by dry cleaning of wool suits worn thus is reversible. All you need to do is to wait until there is a CCCC licensed shop near you, and your suits will be made to look, smell and feel as good as new. We are working hard and have a good team now to succeed.

We especially encourage the likes of Jon Snow of www.channel4/news and Kirsty Young of www.fivetv (?) to do our Saville Row test. They will no longer need to read the news standing up or sitting on a desk edge respectively to read the news. Kirsty, if no longer with Five TV, is with (Desert Island Discs), probably standing up in a suit (not Saville Row) while the week’s subject, probably a Cambridge don in nano technology sporting a T shirt, a pair of wrinkled jeans,and sitting down comfortably cross legged, covered in tattoos and body pierced to no end. It’s difficult to tell with Radio.


Saturday, 25 October 2008


Post number 14


There is good progress being made on some fronts in terms of increasing customer choice of what to wear. Some researchers have perfected ways to hand wash cashmere. Cardigans and sweaters are sold at affordable prices. We mentioned Australian wool innovations (Cool Marino) shower suit earlier.

Marks and Spencer’s efforts with Oxfam is commendable in trying to have an impact on the reduction of 1 million tonnes of clothing that end up in the already scarce UK land fill sites annually. Oxfam may have already opened 3 boutiques in London last summer in (Westbourne Grove, Shawfield Street Chelsea, and Chiswick High Road). Visit

One would wish to do away with dry cleaning altogether. For one thing, nothing beats washing with water. But in the real time poor world, avoiding dry cleaning is not easy. Dry cleaning fit for purpose also gives fashion forecasters and designers a wider selection of fabrics to work with. Some fabrics such as those made of merino, cashmere, alpaca, mohair, camel, angora, pashmina, and silk are at best impractical to wash and care for at home. Dry cleaning when it was fairly good and acceptable gave designers and tailors a free hand to work with these fabrics and produced ‘Loved for Longer’ items that became wardrobe collectables.

No doubt, work goes on round the clock to provide a maximum of choice to the consumer. We feel that our efforts if combined, will cut the cost of expensive research and avoid duplication of work. We need to have a centralised station who keeps every one informed of what is happening. Why not this blog and the list of people and organisations that we have either met with, spoken to on the phone or have written to in the past 20 years?

They are academics, environmentalists (e.g. our own Runnymede Borough Council’s Environmental Health Offices), captains of the dry cleaning industry here, Europe and Canada, sheep famers, producers of natural fibres, textiles businesses, press and the media (good scope for a magazine already Denise and Mildred), fashion, tailors, researchers, a youth group, consumers and their groups e.g. Which? Magazine. We have listed you all under the profile section of our Facebook entry.

Here are a couple of cases where ‘consultations fatigue’ may be at work, or some questions need answering:

Mr Graham Burden of Marks and Spencer attended the IWTO Congress of 2007 and contributed on the topic of Organic apparel, its role in the market, and M & S programme in this area. In the same Congress, wool was named as the ‘fibre of the gods’ where delegates vowed to work on revitalising their countries wool industries ( UK wool market suffers, where sheep farmers loose 30 pence per fleece in sheering their animals to keep their skins healthy (

The United Nations (FAO) has named 2009 as the International Year of Natural Fibres. Let’s work and celebrate it together with dry cleaning using Perchloroethelne at least for another 2 decades. Ask UK government’s DEFRA and your local authorities who strictly monitor dry cleaners in their areas.

Our wool is mainly used for carpets and building insulation. A lot is exported to china where it is not converted to wool jumpers and fine fabrics. We insulate our homes with wool but not our bodies to wrap up warm in cold winters. If we wore wool, then it would be a bit like carrying our warm houses with us everywhere, won’t it? There has been no break in the 6,000 year history of humans wearing wool non stop in the third world (time rich and can hand wash and drip dry). We in the industrialised world have nearly stopped wearing wool. Our pensioners will pay high energy prices this winter to keep warm. Cuddly and fluffy Wool jumpers could save them so much.

Obviously, there is no reliable and consistent after care for wool, i.e. dry cleaning that does not smell, and does not make colours dull. CCCC Limited has unlocked these obstacles. Soon, business sectors mentioned will experience increased productions for the first time since the 1980s when the going was good and before every one could buy a shop and stat dry cleaning.

We have concentrated our efforts in this post on wool because wool when dry cleaned properly, will always look and feel like brand new. That is why it was so ward robe collectable. If you still have kept your cherished items and cannot part with them, then don’t. Soon, you will be able have them cleaned like they’ve never been.

The second case is that some researchers are trying to develop substitutes for polyester. First, we hope they succeed because polyester is washable and as said, nothing beats washing. Second, why not wool super 120 and 130? It’s funny to think back when polyester may have been invented as a substitute for wool. Oh, those dry cleaners! If they only predict today's pressures of lack of business in which only the fittest for purpose will survive.

And those unfortunate environmental campaigners. If they could indeed tell that their baseless campaigns will bring down the sheep farmers to their knees and cause the near demise of Harris Tweed, Scottish Tartans and the excellent English wool cloth that the world sorely misses. Thank goodness, they have not done an hour of campaiging against Perc since July 2001. They have realised their ill advised practises of scaring the public to donate larger amounts for their for their compaigns; most of which are indeed excellent campaigns and we wish them continued success towards a better and cleaner environment.

We hope that over a 100 of you in our Facebook profile section become Facebook Friends like one or two have already. Our prize for them is a copy of our business plan that they can collect from our agents, and become partners and investors. Become a Friend, sign an NDA with our agent, and get your own copy. We will email you with our agents' details to contact.


Wednesday, 22 October 2008

Frock Exchange and Saville Row's Foreign Affairs

Post number 13:

More pointers towards the need for dry cleaning after care:

References: British Style Genius, ‘Twiggy's Frock Exchange’, BBC2 TV, 20 hours GMT on Tuesday 21 October 2008.

‘Saville Row, Foreign Affairs’, BBC2 TV, 0:25 hours GMT, Wednesday 22 October 2008.

Linguistic, cultural, religious and other barriers must not be allowed to jaundice view points, and cause hindrance to grasping core issues. English is our second language.

First, a little summary of the state of dry cleaning: It is good news that ‘Laundry & Cleaning News’, one of the two trade journals is now available on line free to readers who may approach the magazine to get access to monthly issues. This is progress and we welcome it.

We have placed the whole of this blog including post number 1 - the Which? magazine investigations of April ( and our detailed reply on Facebook for the world to read and comment on. In our view, this blog is the only one on the net that has attracted no comment or dialogue in its first week of publication. Could it be that our major shake up of the industry is genuine, factual and shocking enough to catch every one unaware where they are constantly reading new knowledge to which there are no replies? In which case, knowledge is IP, is power, is money, and CCCC offers enormous potential for investors and future partners from the world of fashion and business development. Time will tell.

Dry cleaning (predominantly Perchloroethelene based) received bad press from environmentalist lobbies in the 80s and 90. The industry responded by marketing Hydrocarbon technology developed by Professor Joseph De Simone of North Carolina Sate University in the early 90s. The technology was promoted by DEMOS (Think Tank) of the then DTI in the UK in 1993 and 94. The world of fashion and garment industry watched with anxiety as the technology did not succeed to impress.

With Perc painted as the black sheep of dry cleaning, and Hydrocarbon not succeeding, severe bottle necks were placed in the way of fashion, textiles, and related industries. Panic sat in and efforts were concentrated on washable designs, and the explosion of the accessories world to make up for short falls in main lines now that choice to design in any fabric was taken away from designers and fashion forecasters.

Then, came Liquid Carbon Dioxide (Fred Butler) that is struggling to make it out of Germany and Holland where the technology is developed. It is hardly known In the UK. Confidences in the UK eroded further to an extent that nowadays you can buy a wool blend suit from Burtons that is machine washable!

In 1994, in came GreenEarth technology by Messrs Proctor & Gamble and GEC in terms of 300 shops with Johnson Cleaners. Expectations rose until independent dry cleaners, still using Perc turned their backs on GreenEarth stating that it does not clean as well as Perc. Perc survived. It still does, and 90% of UK and world cleaners still use it. The government (DEFRA) and local authorities gave it renewed lease of life for another 2 decades while search continues for replacement(s).

This is where CCCC Limited fits in. At the very least, it offers perfect solutions, fit for purpose in the interim period. We will do more. We will set out to prove that environmental campaigns against Perc have been mere jokes and without scientific and medical back up and evidence. If true, then todays Perc dry cleaners working for a decade or two and exposed to Perc for a decade or two, exposed to Perc for 8 to 10 hours shifts, 6 days a week, should be all dead. You are reading one, and he is perfectly as healthy as you are.

Until we come to the phase of explaining Perc, the world of objectors have this blog, Which? magazine and Facebook to register their evidences of health risks afresh for all to read, and we will reply. We read the envionment and public health at Imperial College in the 70s. Knowledge gained and updates kept should serve us well. Fair enough?

A comment on the name CCCC that was not our first choice. CleanestClean Clothes Care Limited just happened because we do what it says ‘on the can/tin’. We clean clothes (not dust mats and overalls), and do it better than any one else (4 nano filtration instead of 20,000 nanos conventional practice right across the board).

There are rumours that we used sentiment to choose CCCC because of our affiliation and endearment to Tucson Arizona (the State of Cattle, Copper, Climate and Cotton and that of Senator John McCane), where our adopted American parents the Briggs lived and died. Not true. Just another coincidence. We did post grad studies in Tucson and Laramie in 1968, pretending to learn English and hydraulic structures.

We are open to a change of name dictated by our future partners from the world of fashion and Saville Row. Something ethical, sustainable, and befitting to building a long lasting brand will be considered. CCCC is naff and gimmicky.

We are determined to attach fashion and dry cleaning firmly as integral parts of one another. One cannot imagine Mercedes, Lexus or Skoda leaving servicing to others and loose on potential lucrative earnings through servicing their own products. We can visualise a day when CCCC Limited will display posters on shop windows of Selfridges, Top Shop, River Island (good labelling philosophy), M & S, noted fashion outlets and others offering dry cleaning to customers. Saville Row would have the upper hand over the Italians in Florence and the French in Paris, once they learn to rely on CCCC again (as Norton & Sons did once in the early 90s when Mr Nick Granger Junior ousted Lillman & Cox and installed Harvi-Nash of Wandsworth on grounds of our superior quality of work).

We were grateful in June of last year when we visited every Saville Row tailor and introduced CCCC as the future hope. We were well received considering we are dry cleaners, and received business cards of Poppy Charles of Huntsman, Simon H. Cundey of Henry Poole & CO, Clive Gilkes of Richard Anderson, and John Blanco of Gieves and Hawkes. We regret having been unable to give them our talk in the Institue of Directors as promised last year. Obstables were experienced in the way. Until a later date we hope proceedings in this blog have served as a worthy substitute. We know that we are read by Saville Row.

Now, to ‘British Style Genius’ and Twiggies Frock Exchange: The programme really threw the gauntlet to the dry cleaning industry by hinting covertly to the desperate need for dry cleaning after care on the one hand, and its limited availability on the other. The series reportedly to cover each year of the 80s may comprise 10 episodes, and we will do our best to take time off from core work and deliver a sort of running commentaries with after care in mind.

Shoulder pads(items comprising of these are probably dry cleanable only) will be prominent and the creation Frock Exchange will provide each women with a one off skirt suit by John Galliano (cannot be washed), long lined culottes (divided skirts), dry cleanable only, Indian silk and cotton designs washable in time rich India but dry cleanable only in time poor Western World, high wasted velvet dresses, items with plenty ribbons and lacings (misshapen in washing), Sophie Ellis Bextors discarded vintages thrown aways by others, suits dated for women in their 60s but not so for younger women with rose tatoos on bare feet and groovy sandals, ‘Little Goddess One Shoulder’ black satin dress, ward robe essentials, 50s prom frocks, 80s sequin dresses and more – all dry cleanable only.

Again, whether in this programme, Oxfam boutiques in cooperation with M & S (voucher scheme),, or Edinburgh College of fashion of Art Fashion Show 2008 (, after care issues are covertly wall papered; but the message is clear:

In the case of Frock Exchange, and if one was to be a fly on the wall, one would hear away from cameras where to get the exchanged items dry cleaned. Take them to the owner’s dry cleaners where they have always cleaned the item satisfactorily. Yes, but what if the shop is under new management and the service offered cannot be trusted? What if the shop has closed and is now vacant and ready to let for doing other trades? This is the good news in that there will always remain a few reliable dry cleaners dotted around towns to stop dry cleaning after care from disappearing altogether. The recession (officailly announced by Mervyn King yesterday) will take its toll and lots of substandard shops will close down.

The ones that will survive remain the hope for consumers, fashion and garment industries to get some sort of service however unfit for purpose they may be in comparison with services that CCCC will offer soon.

The bad news is for the dry cleaning industry. Programmes such as Frock Exchange, and Saville Row stepping out of the Row to proactively promote themselves, put unimaginable pressure on the captains of the industry to come up with reliable after care and sort out the nightmare situation that prevail among UK dry cleaning outlets.

It has been for these reasons that we at CCCC announced our major shake up of the industry in order to draw attention that this time round the change is for real. The change is based on proof of concept (Jaeger's Karen Gray 1993 to 1995) in the past when dry cleaning using Perc but without the application of steam for the removal of stains served the public in sound and reliable ways, with no risk to the environment, be it the pollution of shop air, neighbouring surrounds or the pollution of soil and ground water for which Perc has been unjustifiably blamed for decades on end. Today’s Perc machines are as safe as your cars keeping the offending petrol away from your lungs and brains. Ask DEFRA and your local borough council on solvent emission issues. Its’ no good, us telling you about it. We could be biased.


Saturday, 18 October 2008

Lack of reliable commercial after care...

Post number 12

Lack of reliable commercial after care continues to pose problems for growth:

The International Wool Textile Organisation ( held its IWTO7 Congress in Edinburgh in May last year, sponsored by H. Dawson, Lochcarron of Scotland, AWTA Limited, Modiano, The Scottish Enterprise, Johnstons, Messe Frankfurt, Standard Wool UK, British Wool, and Howarth Scouring Co.

Among a wide range of topics were ‘Wool Brand Marketing through Design and Innovation’ by the late President Michael Lempriere (a member of our mailing list and who was tragically killed in a car crash in New Zealand. Our condolences go to his family and IWTO), Market Intelligence Forums, and wool marketing sessions.

The key subject of after care was not referred to, but nevertheless, the subject must have remained an endemic source of concern for the industry. Vigorous attempts by the dry cleaning industry to introduce a ‘fit for purpose’ regime has not convinced a chain of inter dependent businesses to rely on dry cleaning.

Despite the Congress’ calling wool as the fibre of the gods last year, the production and sale of wool garments in the UK remains as suppressed as ever. Last winter, we could not buy a single pure new wool jumper in the shops in South West London shopping centres.

A survey of the press and media does not reveal any work on the after care of wool textiles and other fabrics of natural fibres or indeed synthetics, apart from work carried out by The Australian Wool Innovation Limited ( who have perfected a Merino wool fabric and tailoring techniques where a soft unstructured suit can be cleaned under a 40 degree Centigrade shower and drip dried over night; with no need for ironing.

While this is a commendable achievement since the Edinburgh Congress, it puts the burden on the cash rich time poor end user of the temperate climate Northern Hemisphere to be responsible for the after care of their cherished garments. This may explain why we cannot purchase wool jumpers in cold winters in the UK because consumers have no time or skill to hand wash them.

After care can only be offered commercially and through dry cleaning of the sort CCCC predecessors offered the public for years with little or no complaints whatsoever. Our search continues to find parainvestors to work alongside our main investor – Discovery Beach Australia, technology and business partners to achieve commercial reality.

Mohammad Ahmadzai,
Managing Director, CCCC Limited
Registered in England & Wales number 6302463,
VAT registration number 920 6334 92.

Monday, 6 October 2008

Fashion and credit crunch

Post number 11:

Fashion and credit crunch:

According to the fashion team of the British Daily Mail reported by Radio France International this week, Paris fashion is too ware of it’s future in relation with the current global economic down turn.

Designers are thinking of reverting to timeless pieces with layers and layers of chiffon, piping, shoulder pads, etc. It would appear to the astute observer that Paris designers have not totally given up on dry cleaning for their sustainability and growth. The projected styles (bringing the 80s back in fashion) need dry cleaning for their reliable and consistent after care.

CCCC is well placed and is making good progress to meet future challenges.


Thursday, 2 October 2008

A major shake up of the industry

Post number 10:

A major shake up of the industry:

To be read in conjunction with post numbers 8 and 9.

We touched upon the use of the conventional spotting table that is a vital part of the conventional dry cleaning shops no matter what solvent and technology is used. This equipment uses a steam gun in the removal of stains.

We proved in our various prototypes that steam applied with a gun at high pressure is not only damaging to finer fabrics, but steam is not needed for the removal of stains even in the slightest of ways. Furthermore, the spotting table is used in treating both the unclean garments before dry cleaning in machines as well as for removing stains from dry cleaned clothes that were not removed during machine cleaning processes.

As such, the same spotting table surface is used without sterilization or disinfection to receive both soiled and cleaned clothes. Risk of cross infection and contamination of cleaned garments by the smell of chemicals, detergents and the bacterium Clostridium Deficicille (CD) from items received from old peoples’ and nursing homes (incontinence) are quite high.

For theses reasons, we removed the steam gun from the prototypes (London and Surrey shops) to stop staff from reaching for the gun on silk chiffons, delicate polyesters, silks, and super 120 wools. Our last prototype (a launderette fitted with a dry cleaning machine) did not even have space to fit in a spotting table, to the displeasure of the business proprietor.

During our 3 years successful operations, the spotting table became redundant and we experienced vast improvements in meeting stringent consumer demands and expectations, contributed to infection control, and our dry cleaning processes became care label friendly to the delight of the fashion and garment industries.

The major shake up of the industry can be summed up thus:

• Do not use steam and the spotting table as is used today. Bring changes to usage (new IP)
• Segregate dry cleaning in to garment and non garment sectors. CCCC will not clean curtains, rugs, greasy overalls, and items from certain health sector environments such as nursing and old peoples’ homes
• Introduce a second spotting table for removing stains from dry cleaned clothes just before pressing/ironing to avoid cross infection/contamination (new IP)
• Replace trade stain removing chemicals that may require the application of steam for their effectiveness. CCCC has replaced these with 3 inert mixes only (new IP). They contribute to better shop and surrounding environments on grounds of not causing air pollution by the admixtures/compounds of unknown chemicals. Steam will be a catalyst and can form new compounds as a result of applying it to different stain removing chemicals. No wonder dry cleaning shops have received such bad press over the decades