Tuesday, 30 September 2008

Introduction to a major shake up of the industry

Post number 9:
Detailed replies to industry rebuttals and objections to CCCC’s commercially proven cleaning routines. Please read in conjunction with post number 8.

We do not condemn the industry through our agreement with Which? magazine’s investigations or any other means. We merely record in this blog, the results of what we achieved during thousands of man hours of commercial operations using 6 Perc prototypes. Our 4 nano metres filtration efficiency removes soil particles 5,000 times smaller than conventional machines have done in the past or the latest one s do currently.

It is true that we do not have a current prototype to produce and repeat our past performances, but this is a question time until seed capital is obtained for our test bed.

The industry claims that ‘segregation’ already exists and is practised by dry cleaners. We beg to disagree. All cleaners world wide carry out mixed and non segregated dry cleaning. In other words, rugs, blankets, curtains, garage overalls and almost every thing else is cleaned in the same machines and in the same shops world wide. A survey of box advertisements in Yellow Pages will prove our claim instantly.

Non segregated practises deal with a variety of soiling from all environments. This makes the job of machine filters difficult, and it is for this reason that machine filters are selected to remove soiling down to 20,000 nano metres and not 4, in order to reduce filter cleaning and machine down times; reducing precious production times and idle/non productive staff times.

If Which?’s random investigations are any thing to go by, then standards witnessed were not satisfactory. The industry section that issued rebuttals to our CCCC practises, claim that good quality standards do exist, and are found to be quite acceptable to the testing centres for the past 50 years. While this may be true, we found out that the dry cleaning industry has quality standards that are different than those demanded by consumers, fashion designers and tailors.

The removal of stains, touch/feel, colour brightness, convenience, consistency uniformity of service (same result each time) – also known as reliable after care by the fashion industry, compliance with dry cleaning care labels/symbols, and unpleasant odours may not be of prime importance to test centres and the industry itself, but are vital in meeting demands and expectations from end users and the fashion industry.

We agree with our observer that the industry did need a shake up and this is being addressed in this blog. Post number 10 focuses on the major shake up of the dry cleaning industry and places emphasis on the outmoded practices of the and at the spotting table. Every one of the 100,000 or so shops in the world has a spotting table with steam application. They shouldn’t, because conventional spotting tables are not needed!

CCCC remains a great project to invest in, in these lean times and forge all sorts of partnerships with.

Mohammad

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